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HiMA's 2009 Interactive Strategies conference speaker Stephen Anderson is offering a 2 1/2 hour sneak preview of his 2010 workshop that delves deep into the strategy and tactical application of his oh-so popular IS Conference presentation, The Art and Science of Seductive Interactions.
In this WORKSHOP, Stephen will share specific examples of sites designed with serendipity, arousal, rewards and other seductive elements, especially during the post signup process when it is so easy to lose people. Examples include consumer applications such as Dopplr and iLike, where engaging with users through a process of playful discovery is vital to continued use. The workshop includes a how these principles can work for a corporate website as well.
Through this process of reverse engineering, you will learn how these sites use principles from psychology, behavioral economics, game mechanics and social design to create better customer experiences (and create business wins by increasing conversion or lowering bounce rates). Using the Mental Notes card deck (more info here: www.getmentalnotes.com), you will start with a site that is perfectly "usable," and take it to the next level by exploring how things like feedback loops curiosity and social proof could make a site more seductive.
Key Takeaways
Breakout sessions where you will learn principles from psychology that can be applied to your website.
Explore creative ways to apply (and not apply!) these principles
Tactical examples of how to apply these ideas in a corporate environment
WHO Should Attend this Workshop?
Designers, Product Owners, Site Managers, Marketers, IT, anyone
responsible for the success of a Web site or Web application*
* Attendees will receive a free 7-card packet of Stephen's Mental Notes card deck!
About the Luncheon Speaker
STEPHEN Anderson is a product strategy and design consultant who helps large companies create valuable customer experiences.
Prior to becoming an independent consultant, Stephen spent more than a decade growing and leading teams of information architects, interaction designers and UI developers in the creation of all types of interactive experiences, bringing value to clients such as Nokia, Frito-Lay, Sabre Travel Network, and Chesapeake Energy as well as smaller technology startups.
Stephen is passionate about elegant design, remarkable customer experiences and managing maverick teams– topics he loves to write and speak about.
Attendee ListSort by:Date | First Name | Last Name
Houston Interactive Marketing Association (HiMA) is organization that creates awareness, facilitates education and promotes utilization of interactive marketing. Founded in 2005, HiMA offers frequent educational and social events, mentoring and an user-generated, dynamic Web site where interactive professionals can connect, collaborate, network and learn.
